Competitors in the same space
Tropicana | Dole
Bing | Google
Merrill Lynch | JP Morgan
Volvo | BMW
-Narrow down to the brand and to the segment they are in
-Questions to ask for making sure that a differentiation based on the competition:
1) What business I am in?
Features, Values, Solutions offered
The more narrow one makes the comparison, the more differentiation between different brands can be created.
market differentiation ->buyer behavior -> market strategy ->
President Bollinger's Ninth Annual FUN RUN 5K Run/Walk
Date: September 17, 2010 from 8:30 am to 10:30 am EDT
Location: College Walk (116th Street between Broadway and Amsterdam) and Riverside Park
Each fall President Lee C. Bollinger kicks off the academic year with the Fun Run, a five kilometer run/walk through Riverside Park. The Fun Run started in 2002 as part of President Bollinger's Inauguration festivities. The event is open to all Columbia students, faculty and staff, ...
The four P's of Marketing
- Product: the product is selling
- Place : whether it's online
- Price : the price at which a product is selling
- Promotion : let the consumers know about direct marketing,
the new marketing strategy
- Customer value (Product)
- Cost to the customer (Price): Shipping charges,
- Convenience for the buyer (Place)
Positioning and Targeting
- Differentiation from Competitors
- Value proposition- what do you offer?
- Product Dimensions - What do you do?
- Demographic Segments
There is an event being conducted by Columbia University's Business school called "Why an MBA?"
Details of the event:
Tuesday, September 7th at 6:30 pm
Low Memorial Library, Rotunda
535 West 116th Street
(between Broadway and Amsterdam)
New York, NY 10027
It would be useful event for anyone, myself included, debating whether to pursue a MBA and whether it's worth the time, money and effort. If feasible, I would be doing a live blog of the event, otherwise expect a comprehensive blog of the event later.
Google has now compiled their own internal courseware for their engineers and made them public. The code courses are geared towards C++, Java, Python and Go. So far, I've seen lots of video and real world examples on par with university level instruction. The format is exactly like a proctored lecture session.
Here is a list of courses and innovative resources to help CS students, faculty, and instructors. These are examples of the training Google engineers use to learn new skills.
Google AJAX Search API Tutorial
I have always thought of the question "What is the purpose of my life?" And I have asked this question to myself hundreds of time, and I've come to the conclusion that the only answer to the question is to spend quality time with the people I meet.
I found this article written by Clayton M. Christensen, a professor at Harvard Business School, helpful in understanding some of the things I have always thought about when it comes to life. Hope it benefits you all and so ...
All of us have faced the dilemma of whether the website we host is down or up.
Until now Alertra used to be the de-facto standard for providing this service. The service plans ranged from pining a website for a 1-20 min pingtest and emailing/smsing/phoning if its down. The more frequency of the check one used the pingtest, the more they are charged.
However, I recently found out a much cheaper way of doing the same thing, a service we use here at the library, called Pingdom, which charges $40 per month. It provides five che...
IBM is working to build a computing system that can understand and answer complex questions with enough precision and speed to compete against some of the best Jeopardy! contestants out there.
This challenge is much more than a game. Jeopardy! demands knowledge on a broad range of topics including history, literature, politics, film, pop culture and science. What's more, Jeopardy! clues involve irony, riddles, analyzing subtle meaning and other complexities at which humans excel and computers traditionally do not. This, along with the speed at which contestants have to answer, makes Jeop...
While researching over lighttpd webserver and what it stands for in addition to finding some cool facts about it (did you know Youtube uses it??), I stumbled upon this site netcraft site which outlines the
latest happenings on the internet, softwares being used, and glitches big internet companies face which we are normally not aware of, among others.
While browsing through the current implementations of OAuth clients for the EdLab CAS data sharing project I stumbled upon a site called Etacts.
Etacts is a powerful tool for making sure you keep in touch with friends, family, and business associates who are important to you.
Also some of the other mobile tools which I found useful were Syphir which would push the notifications on your iPhone for emails that are important and drawing your attention so that one can immediately respon...