Microsoft has always been beaten by Google in the search space. Every time Microsoft comes up with a new and better engine, it fails to deliver it's promise of Google killer and alas retires prematurely.
However, this time it seems Microsoft is taking a different strategy to search space altogether by targeting specific sects of online users searching for travel, shopping, movies, automotive, etc.
Their new search engine aka decision engine is named as Bing.
Only time would testify whether Bing would be able to prove its effectiven...