According to published reports, Anheuser-Busch will launch Bud.TV the day after the Super Bowl. The move will push Anheuser-Busch into the program content business. Apparently, the ongoing channel is intended to bypass traditional TV outlets to deliver content to consumers at much lower costs.
Most of the content for the programs will come from outside agencies like: 1) the Omnicom Group, 2) LivePlanet, 3) TriggerStreet.com, 4) Wild West Picture Show Productions, and 5) Omelet and Seed.
It will be interesting to track the success/effectiveness of the move...