As Brian and I discussed at the EdLab Development & Research meeting last week, not only is it important to have engaging content on your social media page, it's essential that there is a good amount of activity from your followers. This is why today's post in the SMM Series will be about how to get more people to retweet your tweets. Here is one of the articles I have included in my mSCHOOL course on ways to get people to read and retweet your content. For our social media accounts specifically, I think we have to work on g...

Today's topic will be on the Best Days to Post on Facebook by Industry. I included this article I found on the best days to post in my Facebook chapter. I know EdLab has the Twitter tweets automatically posted 3 times a day on the NLT Facebook page, but I thought this was interesting!

Today's topic in the SMM Series is...Random Facts about YouTube! YouTube has more than 1 billion users that visit the site every month, so many businesses have created their own YouTube accounts to showcase their people, products, promotions, and giveaways to reach out to their fans. In my course, I like to add random things I find for each chapter, and today I will share with you some interesting facts/stats about YouTube: YouTube was started by 3 former PayPal employees More than 4 billion videos are watched every month on YouTube 100 hours of video are uploa...

Welcome to the second post of the SMM Series! Today's topic will be on some of the problems that come with Twitter and some solutions for them. We use multiple Twitter accounts here at Edlab (Vialogues, TCRecord, NLT), so I really hope that these will help you learn more about Twitter; you can also use these same solutions for your own personal Twitter account. There will also be a SMM series in the near future on “Personal Branding!” Here are the 5 main drawbacks + solutions: 1. Not Interacting with your Followers Many Twitter users simply tweet and that's all. However, you need...

As many of you know, I am currently working on my mSCHOOL course on social media marketing. To give little sneak peaks of what's going in the course, I am going to start a series on the blog called the “SMM Series!” Today's post is going to be on the **10 Rules to Follow**, something I came up with for social media marketers to use no matter which platform they decide to use. Since most of you cannot get access to my course quite yet, I will list them down below. On the course itself, there are descriptions under each, but I wanted to keep this short! Here are the top ten rules for SM...

I am always on the look out for new ways teachers can incorporate technology into the classroom, but how much technology is too much? Brian actually showed me a video today (you can watch it here) about this robot teacher in Japan, and we both agreed that this isn't where we saw the future of education to be. Not only would the students focus on the robot itself more than the material they should be learning, there is also no way the robot can build relationships with the st...

I'm not sure how many of you have heard about Leap Motion already, but I came across this video and put it on vialogues yesterday. I think it would be a great way to incorporate technology (and fun!) into the classroom. Feel free to comment on Vialogues!

I've noticed that the fairly new Vine app has become pretty popular these days, so I decided to include it as one of the tools businesses can use in my Social Media Marketing course. For those who don't already know, Vine is a video-sharing app that was released just this year. It's limited to only six seconds long, kind of like how like tweets are limited to 140 characters, and its video-sharing is similar to Instagram's photo-sharing. If used carefully, I think Vine could be really effective for companies by either showcasing new products or having short “behind-the-scenes” videos. B...

Right now, I am working on creating a course on Moodle. I decided to choose to make one on Social Media Marketing, since I think it's very important for all businesses to learn to use in a smart way. Here is a short article I found on this new Twitter Card called “Lead Generation Cards.” Basically, with this feature, businesses are able to allow people to register for membership or promotions directly through Twitter without having to go to their actual website. It hasn't been fully launched globally yet, but what do...