I read the beginning of a poorly written book: "The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, & Consciousness" by Virginia Postrel. The thesis of the book was interesting: People care about design; style is essential to being human. She argues: Though it is important that a product is cheap, and that a product functions, consumers take how an object is designed more and more seriously. Thus she concludes: 2000-2010 was going to be the design decade. The book was terrible to read, and I only got past the first 15 pages. But, within the opening pages, the...