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Jul 10 2006 - 05:59 PM
In an article about online advertising (“The ultimate marketing machineâ€?), The Economist featured The founder of the site, Bill Gross–who also founded Idealab, a group responsible for creating Overture, which “pioneered the market for “paid searchâ€? or “pay-per-clickâ€? advertisingâ€?–is pursuing the “Holy Grailâ€? of advertising: CPA. CPA is a model where advertisers only pay for advertising if they sell their product. Thus instead of paying per click–as one does with Google–one pays only if that click leads to a sale. It will be interesting to follow this development.
Posted in: FYI|By: Jeff Frank|21547 Reads