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Aug 07 2009 - 12:21 PM
Recession Education
One trend I continue to notice is the advertisement of free activities. Ocean City Maryland, for example, is running an ad campaign called 100 Free Things to do in OC. Though these activities have been in existence for a long time, it is only recently that they are highlighted as free. Similarly, one of my new favorite “parenting” magazines FamilyFun is focusing on the “free-ness” of their activities as well. I think libraries and academic institutions should follow suit, and re-brand themselves–at least for the moment–with a focus on “free-ness.” Instead of the more passive language of making the work of the institution "accessible" or "open," what if academic institutions created a set of “free” offerings? Some examples: A video series for parents on free things they can do with children; a video series for high school students on free learning opportunities; a video series for college students on free ways to make themselves more attractive job candidates, or more socially active; a free video series for recently unemployed men and women who are looking to go into teaching.
|By: Jeff Frank|2954 Reads