The importance of design
I read the beginning of a poorly written book: "The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, & Consciousness" by Virginia Postrel. The thesis of the book was interesting: People care about design; style is essential to being human. She argues: Though it is important that a product is cheap, and that a product functions, consumers take how an object is designed more and more seriously. Thus she concludes: 2000-2010 was going to be the design decade. The book was terrible to read, and I only got past the first 15 pages. But, within the opening pages, the author describes the GE plastics plant in Selkirk, NY. The Selkirk plant is concerned with "making clients aesthetic dreams come true." It might be an interesting field trip for the design team.