What is SEO ? Search Engine Optimization. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords.
I came across this link, which I found useful for doing SEO implementation on a college website. There are two types of SEO: On Page and Off Page, please click on the respective links to learn more about it: 1) On Page SEO 2) Off Page SEO