General Assembly (GA) is a global educational company working with students both online and in person across 25 campuses in 6 countries to empower a global community to pursue work they love. By focusing on the most relevant and in-demand skills across data, design, business and technology, GA confronts skills gaps through best-in-class instruction and providing access to opportunities while partnering with employers to help companies source talent, assess talent and transform talent. In August of 2016, Carmen James, the lead instructional designer for online courses at General Assembly, spoke to EdLab about the process of building their online courses.

Watch the full seminar on Vialogues.

Excerpts from the discussion

@19:00 hapj2011: Questions GA asks itself? What makes best in class learning online? What metrics do we evaluate ourselves by? How do we use data? How can we continue to grow and improve?

@24:26 jagnitti: I wonder what determines how likely students are to take advanced courses after first taking the basic course. Seems like a good tip for marketing...

@26:00 gnatriello: The course building process seems very systematic. I wonder what it costs to create a new course?