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Oct 15 2015 - 08:00 PM
Campaign for a Commercial-Free Childhood

"CCFC’s [Campaign for a Commercial-Free Childhood] mission is to support parents’ efforts to raise healthy families by limiting commercial access to children and ending the exploitative practice of child-targeted marketing." (Learn more about CCFC)

Raising Awareness
Rooted in an acknowledgement of the expansion of portable screen technologies and access to them by corporate sponsors, Campaign for a Commercial-Free Childhood (CCFC) is a non-profit organization dedicated to business—and product—specific collective action against the potential harm of commercial images on young people. CCFC also hosts summits and events to spark conversation on the intersection of youth, their education, the businesses that seek their patronage, and the potential impact of these businesses on child well-being.

Theory of Change
CCFC's "Theory of Change" motivates and directs four named objectives: "Changing Attitudes" of corporations toward child-targeted marketing with public communications and events; "Changing How Children Spend Their Time" in advocating for face-time socialization, outdoor play, and tech-free forms of learning; "Changing Children's Environments" in moving to create "commercial-free zones" for children to live unmarketed to; and "Changing Rules" in advocating for policies that limit advertiser access to kids. Some of CCFC's most notable advocacy victories have come in efforts against commercially-charged products that masquerade as educationally beneficial tools for kids.

CCFC's well-developed website functions as a meeting center for like-minded advocates and a clearinghouse for resources dedicated to dialogue on the impact of child-targeted marketing. Articles, books, reports, external links, press releases, clear descriptions of relevant marketing issues, and a blog all combine in a vibrant virtual conference of parents, teachers, and healthcare professionals dedicated to the commercial-free possibilities of young people.

Image: Adapted from Watching TV by oddharmonic Flickr

|By: Jacob Albert|1132 Reads