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Sep 07 2015 - 08:00 PM

Comprised of the Boston-based startup's widely reviewed reading technology and the slight frame it occupies on your personal device, Spritz is a free web tool that transforms digital text into a single-word, flashing scroll of language. In each stream of e-text from a Spritz-ready book or article, the "Spritz engine" locates a red "optimal recognition point" at the center of one's vision, reducing the reading process to only the time it takes to confront single flashing words. Spritz technology is right now available for spritzing (yes, spritzing) texts in six languages, including Russian and Korean. A Spritzlet bookmarklet for web browsers allows readers to spritz most HTML content, while several Spritz-integrated e-reading and news apps like Bookshout!, HuffPo, and Boba are helping to make mobile spritzing browser-free.

The Spritz campaign runs on what its reading technology does favorably for personal reading WPM. Indisputably, Spritz optimizes text intake so you can encounter large amounts of writing at great and adjustable speeds. Spritz's self-proclaimed improvements on outdated (read: 1970s) forms of rapid serial visual processing technologies give new spritzers the sense that they're entering on the ground floor of a cultural shift in speed reading that is finally effective. The sleek workability of Spritz's small frame, or "redicle," and the smooth text that flashes within it are also to its credit.

Sometimes in acceleration we lose grace and skip over depth. What some have called "reading to have read" raises questions of a comprehension scale that, however addressed by Spritz, Inc., remains unclear in some psychological research. A brief experiment will help individuals realize that, like any other worthwhile process, to acclimate physically and mentally to spritzing can take time. The traditional reading enthusiast, however, will have no time for Spritz - no matter how fast it travels - and its lack of support for close, deep, critical reading and re-reading. Also, Spritz disappears traditional text layout in ways that can obscure meaning.

Our Takeaway:
If you're in a hurry to get through a lot of text just to see what it's all about, use Spritz. But bookmark those pieces of text that might matter to you, then return to them the old-fashioned way. You'll feel better.

Image via Guydster

|By: Jacob Albert|776 Reads