Has "personalized learning" been oversold? A new Rand study suggests that the recent wave of enthusiasm for personaized learned may be unjustified by the available empirical evidence. The Rand researchers found only modest gains in math achievement and no significant differences in reading achievement in their examination of 40 schools participating in the Gates Foundation's Next Generation Learning Challenges program. The study offers a close look at the issues surrounding the implementation of personalized learning approaches in the schools. This all raises interesting questions to consider as we imagine how personalized learning strategies might fit into the total learning experiences of individuals, not the least of which is what role, if any, schools can beneficially play in providing such experiences.