One of hottest and most used edtech platforms is reeling from an accusation that should have us all thinking about how we use online and mobile “educational” apps. Edmodo, a platform used by educators, students, and parents to share resources, is being investigated for tracking teacher and student users for advertising purposes. Couple that with the news that it was recently hacked and things couldn’t get any worse for the edtech firm.
Edmodo’s alleged practices have put the motives of edtech companies in the spotlight. The company is the host of 78 million users. Edmodo’s alleged practice can best be described as dynamic remarketing, “which means when someone visits Site A then goes to Site B, they see an ad on Site B related to Site A.” The end result is a collection of data that creates a user profile for advertisers, unbeknown to users. This is essentially a person’s life being sent into black boxes, where anything could be done with their profiles.
Have you used Edmodo before? If so, will this affect future use?