Millennials Prefer Print
While the eBook flag has been flying at publishing houses big and small for a number of years now, young readers may not be fully sold. As the authors of a Washington Post
report on the new book, "Words Onscreen: The Fate of Reading in a Digital World,"
point-out in this this BoingBoing article
The preference for print over digital can be found at independent bookstores such as the Curious Iguana in downtown Frederick, Md., where owner Marlene England said millennials regularly tell her they prefer print because it's “easier to follow stories.” Pew studies show the highest print readership rates are among those ages 18 to 29, and the same age group is still using public libraries in large numbers.
Thoughts and Reactions:
I was really surprised to learn that young people are not 100% sold on digital and are still flocking to public libraries. This is definitely not the "digital native" so often described in media reports and popular culture. Perhaps what's old is really new again... what are your thoughts? Also, as illustrated in the chart at bottom, the textbook world still apparently has a long way to go before eBooks totally replace heavy texts and tomes. Do you feel that this is a true consumer choice or a lack of choice necessitated by poor eBook execution, marketing and design? Perhaps the real issue is that the digital textbook experience has not evolved enough to be a truly useful and game-changing substitute for the luddite experience? Only time and a few blockbuster "interactive only" texts will tell.